Sonoma County Parks

Brand Identity

We refreshed the Sonoma County Regional Parks logo to reflect the area’s natural beauty and embrace a modern, future-friendly design. Inspired by Hood Mountain, the Russian River, and old-growth redwoods, we reimagined the elements for a stronger sense of place and nature’s colors, paving the way for a revamped style guide and updated marketing materials.

  • Services

  • Brand Activation
  • Brand Guidelines
  • Brand Identity
  • Collateral Design
  • Design
  • Logo Development
  • Visual Identity
The sketch process of redesigning the Sonoma County Regional Parks Logo
a stack of field guide notebooks for Sonoma County Regional Parks
a sign in a forest for Sonoma County Regional Parks Spring Lake
a t-shirt with the Sonoma County Regional Parks logo overlaying a snapshot of the Sonoma Coast
green pickup truck in a forest with the Sonoma County Regional Parks logo on the side of it
a green baseball cap with the words Leave No Trace and the Sonoma County Regional Parks logo next to a photo of California Poppies on the Sonoma Coast
San Francisco transit stop ad for Sonoma County Regional Parks
still images of instagram post mockups with image of the sonoma coast and wildflowers with the Sonoma County Regional Parks logo
style guide sketch page for Sonoma County Regional Parks brand guidelines