We developed a tagline and brand identity for La Tortilla Factory that succinctly captured their key differentiator: Fewer, higher quality ingredients than any other tortilla on the shelf, with no fillers or bad fats. The tagline reflects their mission to make Simply Better Tortillas.
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When it comes to heritage brands, it’s always evolution over revolution. We cleaned up their vintage type and reimagined their iconic Abuela, while maintaining the spirit of the mark. Vibrant colors and modern design paired with playful messaging were applied to all their brand touchpoints from packaging to website to social media. As they innovate their family of products, we continue to expand their brand universe to ensure their brand is cohesive and easily recognizable, even when aisles apart.
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Let's get to work! 