Brand Identity

your visual toolkit

From fresh designs to design refreshes, we translate the essence of your brand into a comprehensive visual identity system. A strategic visual language clearly communicates your values and benefits through smart design that sets you apart from competitors. 

Logo System

Development of a flexible logo system that translates to all media channels. Creation of graphic elements, color palette and typography that visually reinforces your brand essence.

Visual Style Mood Boards

Exploration of photo, video and graphic styles through mood boards that consider environments, props and lighting.

Creative Exploration

Creative concepts using real-world applications to illustrate how the new logo system and asset style will take shape in practical use.

Identity Collateral

Design of a suite of communications that creates a consistent brand universe. The suite may include business card, letterhead, envelope and email signature.

Brand Guidelines

Comprehensive guidelines that capture the visual elements and appropriate usage — logo system, color palette, typography, asset style and identity application — to maintain brand cohesion.