Grindstone Bakery
Packaging Design & Brand Relaunch
Our clients recently purchased this mom and pop, Sonoma County-based bakery – with their sights set on relaunching and growing the brand to share their wild ferment gluten free bread with the masses. They engaged us to conduct market research and identify the audience opportunities, craft a brand blueprint, complete with the new brand story, positioning and tone of voice. From there we redesigned the packaging, beginning with a new substrate designed with sustainability in mind. We continued on to design key brand touchpoints and brand guidelines.
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